Search Engine Optimization (SEO) is the process by which we perform optimizations internally and externally from the website to achieve higher positions in search results.
On-line (On page SEO), through technical improvements, we help search engines get the right “signals” for the content.
And Offsite SEO, by getting links (backlinks) from other web related sites.
Think of it as Public Relations, the more good, relevant and quality websites “show” your website, the more you go to Google’s “eyes” and therefore in the place of the results. SEO can take 2-12 months for the first indicative results and is a very laborious and time-consuming process.